Mayo Clinic - Designers on Physicians - Buy Bentyl

Mayo Clinic – Designers on Physicians

Mayo Clinic – Designers on Physicians

By Bryan Wright 0 Comment January 6, 2020


[MUSIC PLAYING] If you’ve studied
the history of design in terms of how it evolved
in response to need and how there is this
remarkable momentum– or what pushes design
is so tangible, you start to understand how
many problems it’s resolved. If you take that and
then you move forward to where design is now
currently in health care, we’re here to help
answer questions and understand the human element
in trying to refine our tools. And the tool is like
a delivery of care. So I think also our role
here is a group that are comfortable with and
experimentation with risk, with failure. We see it as part
of our process. We often ask people to be
part of the experiment. And that’s hugely disruptive. It’s one thing to have
someone in a room watching what you’re doing. But if you start
asking that surgeon to think differently
or behave differently or asking a whole
team to experiment or run a different
model, it’s so risky. It’s so disruptive. It can interrupt a rhythm that
they’ve been using for so long. The implications of it are huge. Designers come up with an
ethos where there’s always this chasm between
now I know something and now I have to
make something. And the training of a designer
is even though it’s scary, every time you do it, you get
really comfortable leaping cross that chasm. I think it’s that
leap that we’re willing to take to the next
step to say, well, I don’t know. Maybe this. Maybe something like this. That then allows people
to critique or modify. There’s a lot of cheerleading
around what we do. So you do a presentation. And frequently, you’ll
have worked so hard for three or four
months or something. You present it, they thank you,
and then you leave the room, and then there’s a
conversation about it. And that’s really painful. It’s not really
about us learning to adapt to their
way of thinking or them learning to adapt
to our way of thinking. It’s more about
appreciating what everybody’s different
ideas about something brings to the table. So we have to know that
things happen in a Mayo way and that we’re just
contributing to that. We’re not changing. We can’t change the
way decisions get made. It’s also quite a culture
shock for a lot of designers when they come
here that they have to manage their
relationship as they’re working with the stakeholder,
with the person who sponsored the piece of work. It’s not a place for a more
sort of ego driven designer because the nature of the work
is that you sort of do it, and it dissipates, and you
put it out into the world, and other people are going
to take it and run with it. Just no way that we
could do work in a lab and then present it and it
be meaningful to anyone. If you think about the art
and science of medicine, I think the science is
what they learn in school, but the art is
what they practice. And I think it’s very telling
that designers practice and physicians practice and that
the nature of doing the work is to go in, get
your hands dirty, try it out, learn,
come back out. Each of those is a
learning experience. What the designers really
bring to the team is– health care is– it’s such
a personal human experience. And our physicians,
oftentimes, they look at this as they’re treating
the individual as a patient. They’re looking for the problem. They want to diagnose
and treat that patient. And I think what
the designers really have brought to the team
is the ability to look at the whole human experience. And outside of
just being treated as the disease, what motivates
that person to help partner with their own care? What helps them to be
motivated, to follow what the recommendations
of the provider will be? And so I think my
advice to designers working with physicians,
be patient with them. It’s a new idea of the
Mayo brothers there. The whole idea of
the institution was it takes a union of forces. Well, it still takes
a union of forces. It’s just the forces are
a little bit different. They’re not just
all physicians now. [MUSIC PLAYING]

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